The What & Why of Brand
concept of brand / brand building / brands & consumers
concept of brand / brand building / brands & consumers
brand strength / modern brand management / brand plan
step back / data collection / brand heritage
market selection / marketing funnel / short & long term goals
brand growth & success / brand differentiation / segmentation
successful brand managers / tactical execution / infamous campaigns
funnel building / strategic goals / brand strategy
right number of brands / brand consolidation / killing brands
4Ps / disruptive consistency / execution examples
budget setting methods / zero-based budgeting
brand plan execution / learnings into practice
simulation review / key takeaways / next steps
The MW Mini MBA in Brand Management is a CPD accredited, MBA level course based on twenty years of teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet.
Mini MBA in Brand Management provides you with everything you need to become a fully trained brand manager and take both your career and the success of the brands you run to the next level.
Designed exclusively with our alumni in mind, the Mini MBA in Brand Management has been developed by Mark Ritson and the team as the perfect follow-up to the Marketing course – going broader and deeper into the theory and application of successful brand management.
This is a course based on twenty years of teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet.
Essential course you will ever need to be a top marketer. This course gives a clear thinking and process of how a marketer should do or think and how they do it.Brand & Sales LeadUNILEVER
If you want a clutter free, straight to the point, fundamentals in marketing and you want to do it in a fun and engaging way plus get accredited for it, do it.Ad Ops ManagerNews Corp Australia
For any questions about the Marketing Week Mini MBA in Brand Management, get in touch with our dedicated training team, using the form below.