Mini MBA in Brand Management

Module 1

The What & Why of Brand

concept of brand / brand building / brands & consumers

Module 2

Brand Management

brand strength / modern brand management / brand plan

Module 3

Brand Diagnosis

step back / data collection / brand heritage

Module 4

Targeting

market selection / marketing funnel / short & long term goals

Module 5

Brand Positioning

brand growth & success / brand differentiation / segmentation

Module 6

Brand Codes

successful brand managers / tactical execution / infamous campaigns

Module 7

Brand Objectives

funnel building / strategic goals / brand strategy

Module 8

Brand Architecture

right number of brands / brand consolidation / killing brands

Module 9

Tactical Execution

4Ps / disruptive consistency / execution examples

Module 10

Budgeting & Brand Tracking

budget setting methods / zero-based budgeting

Module 11

Simulator

brand plan execution / learnings into practice

Module 12

Course Conclusion

simulation review / key takeaways / next steps

Course format

The MW Mini MBA in Brand Management is a CPD accredited, MBA level course based on twenty years of teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet.

Mini MBA in Brand Management provides you with everything you need to become a fully trained brand manager and take both your career and the success of the brands you run to the next level.

12 on-demand lessons covering the core MBA level lectures
Weekly interactive Q&A sessions with Mark Ritson
Access to HBR and Marketing Week case studies
Complete brand planning process
Online simulator to test your new-found brand management skills
Mini MBA certificate and 28 CPD credits

Who is the Mini MBA for?

Designed exclusively with our alumni in mind, the Mini MBA in Brand Management has been developed by Mark Ritson and the team as the perfect follow-up to the Marketing course – going broader and deeper into the theory and application of successful brand management.