When will the first Mini MBA in Brand Management course run?
The programme begins on 2 September 2019.
How long is the course?
The Mini MBA in Brand Management course runs for six weeks before the simulation. You will then have three weeks to work in the simulation. And then the simualtion review will be released in the final module.
The September cohort will have access to the programme until the end of December 2019.
Is the course accredited?
The Mini MBA in Brand Management course is accredited by the Continuous Professional Development Standards Office.
How will I access the course?
You’ll need to be registered to the site to access our elearning platform.
How many CPD credits are available for this course?
28 credits are available for completing this course.
How will I watch the video lectures?
Anywhere with internet access! The Mini MBA in Brand Management has been designed to be easily accessed in the office, on the go (via tablet or mobile) or from the comfort of your home.
How will I access the reading materials?
Harvard Business Review, Marketing Week and readings from other sources can be downloaded from the elarning platform and read offline. Sometimes we will provide an interactive reading or video, which will require internet access.
How long will I be able to access the videos and course content for?
The videos will be available on-demand for the duration of the course. The October 2018 cohort will have access to the content until the end of December 2018.
What time will be the interactive Q&A with Mark Ritson be every week?
We will share the date and time ahead of the start of the programme.
What happens if I can’t make the interactive Q&A session?
You will be able to pre-submit questions ahead of the interactive Q&A and a recording of the session will be available on-demand for the duration of the course.
How long will I have to complete the simulation?
You will have three weeks to submit your exam.
How do I submit my exam?
The exam is submitted via the elearning platform.
How will be the simulation be graded?
Your brand plan and the simulation outcome will be evaluated based on the final share price of the brand you managed.
How will I collect my CPD certification?
Once your exam has been graded, your will be able to log in to the elearning platform, view your grade and download your certificate. Your Mini MBA in Brand Management certification will include your grade and CPD credits. If you choose not to take the exam, your certificate with CPD credits will be available to download once exam results have been published.
How much time will it take to complete the course?
We recommend spending at least two hours per module to watch the videos and complete the readings. You will have three weeks to work in the simulator.