Syllabus

Artboard 5
Module 7

Brand Objectives

  • funnel building
  • strategic goals
  • brand strategy

Building custom consumer funnels is an essential part of advanced brand management. We explore how funnels are built and populated, then look at how we can use this information to set clear strategic goals for the brand plan. We analyse how these objectives, along with positioning and targeting, form the basis of great brand strategy.

  • Module length: 53 mins
  • Readings: 4
  • Study time: 2 hrs