Syllabus

Artboard 5
Module 5

Brand Positioning

  • brand growth & success
  • brand differentiation
  • segmentation

Working from the initial diagnosis, we move to the all-important challenge of positioning a brand for growth and success. We discuss the various forms of differentiation in the market and study how an overall approach to general brand positioning combines with more ‘segment-specific’ statements to create clarity and traction in the market.

  • Module length: 53 mins
  • Readings: 6
  • Study time: 2 hrs