Syllabus

Artboard 5
Module 10

Budgeting & Brand Tracking

  • budget setting methods
  • zero-based budgeting

In this module we look at how the final brand budget is put in place. The weakness of traditional methods are reviewed in excruciating detail, then we dive into how to build zero-based budgets and explain why they offer a superior approach. As we move closer to the conclusion of the course content, we look at the final step in branding – brand tracking.

  • Module length: 50 mins
  • Readings: 5
  • Study time: 2 hrs