Syllabus

Artboard 5
Module 9

Tactical Execution

  • 4Ps
  • disruptive consistency
  • Volume vs Value
  • execution examples

With brand strategy complete, we move onto execution. The role of product development, pricing, distribution and communications are all explored. We examine how a brand comes to life through ‘disruptive consistency’ and review some classic examples of getting brand execution right.

  • Module length: 45 mins
  • Readings: 4
  • Study time: 2 hrs